Music Audience Exchange (MAX): The power of music for businesses with George Howard and Carlos Diaz

In this webinar by startupsinnovation (a blog and online accelerator that helps entrepreneurs) and askmusiclawyer.com (a blog that helps artists entrepreneurs), George Howard and Carlos Diaz, two of the co-founders of Music Audience Exchange (MAX), talk about the power of music, the state and evolution of the music industry, and how MAX helps promote both artists and brands. MAX is a start-up leading the way and creating a new marketing method using big data, expertise and proprietary technology.

George Howard is a music industry key influencer, ex-executive of Rykodisc (music label), Co-founder of MAX, original founder of TuneCore, Adjunct Professor at The Berklee College of Music, and an advisor to Fortune 500 companies.

Carlos Diaz is the Chief Revenue Officer and a co-founder of MAX. He oversees all revenue and sales operations and has an extensive background in Internet, tech and sales (ex-ReachLocal).

Visit Music Audience Exchange here.

MAX received $3.5M in 2015 and leverages the power of music to provide a service that helps companies promote their brands through artists endorsements. The startup is led by Founder & CEO Nathan Hanks. In this webinar, we learned that MAX disrupts the traditional sponsorship model by offering a unique data and technology-based service that pairs brands to music artists. MAX helps “exchange” audiences between artists and brands to help cross-promote both parties and create a special and more emotional experience for the consumers. According to Carlos Diaz, these programs are extremely targeted and highly-measurable.

Some quotes from the webinar:

    • “You have to have a remarkable product and put it in front of people that are predisposed to care and you will shift the burden from you saying hey I am a great artist/entrepreneur to other people talking about your work. Unless and until you do that, you will not succeed.” -George Howard
    • “Laws and legislation follow culture. Culture and art can lead change. Civil, gay rights and other rights had, at their emphasis, art.” -George Howard (On the idea that inspired his commencement speech at the Berklee School of Music)
    • “All artists are entrepreneurs and the best entrepreneurs are artists.” -George Howard quoting Hugh MacLeod
    • “Artists need exposure. If they don’t get it, they won’t make it.” -Carlos Diaz
    • “The partnerships between artists and brands will only continue to grow.” -Carlos Diaz
    • “Entrepreneurs…just make sure that you have a problem you are solving that you don’t come up with a solution looking for a problem” -Carlos Diaz

George and Carlos elaborate on these quotes in this three-part recorded webinar about music and marketing:

Part 1: The music industry evolution, the power of music with George Howard and Carlos Diaz

– The music industry disruption and landscape today
– What should other industry learn from the music industry disruption
– George on his commencement speech at Berklee, the impact of art in the world

Part 2: How MAX works, why it’s great with George Howard and Carlos Diaz 

– How Music Audience Exchange works
– Who uses Music Audience Exchange
– Beats by Dre
– MAX success stories
– Artist social network profiling

Part 3: More insights on marketing leveraging the power of music

– How artists respond to the MAX value proposition?
– Music genres that are early adopters of the MAX service
– Artists in the corporations, will we see more of this?
– How does music help brands?
– Best advice to entrepreneurs and artists
– How to do business with Music Audience Exchange – who to contact, how to start!
– Carlos Diaz vision for the future

Special thanks to askmusiclawyer.com team for the help in promoting this event with us.

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Dragon Innovation: Innovating from your brain to mass manufacturing…

Startupsinnovation.com never stops bringing you the latest insights and most interesting trends and concepts that are leading to the acceleration of innovation globally.

This time, we are more than delighted to bring to you the founder of a Start-up that helps other start-ups and businesses: Don’t miss our next webinar on July 20th 2016 with Scott Miller, CEO and founder of Dragon Innovation

In this event you’ll be able to hear how it is possible today to take an idea you have to a product manufactured and consumed by the masses. Scott Miller will explain to you how to build your manufacturing plan and budget that you can incorporate in your funding campaigns so that when you are done you can get your product mass produced for the pleasure of your customers! In other words how you can today take an idea you have on your mind to a product that is mass manufactured!

Think about it! Let’s say you have an idea…Before you build your budget on you own you can touch base with Dragon Innovation to understand what it will take to manufacture your first products and they will help you build a robust plan and give you accurate numbers that you can then bring in front of your crowd (for crowdfunding) or investors….

About Dragon Innovation:

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Dragon Innovation has made a lot of lips move since it was founded in 2009. It was featured countless times, for their novel business model in Techcrunch, Forbes, Venturebeat, Xconomy, Betaboston. The company has received more than $2.6m in funding since its beginning few years ago.

Dragon Innovation is a unique, most modern start-up partner that provides a clear path from prototype through production with unmatched manufacturing expertise and trusted connections. Dragon’s has helped many start-ups successfully manufacture their products: including Jibo, Petnet, Arccos, Zuli, MakerBot, Coolest, Pebble, LIFX, FormLabs to Perkin Elmer and over 100 additional companies paving the road for how new technology gets made.

They have integrated teams in Boston, San Francisco and China!

About the event:

In this online webinar event Scott Miller (CEO and founder of Dragon Innovation) will be sharing with us what it takes to launch a product from prototype to mass production, discuss key manufacturing trends such as 3D printing and more. This is a unique chance to get in front of a manufacturing, engineering expert!

Wednesday July 20th (7pm EST) Tickets available here: piceevent-brite

 

Event announcement! George Howard & Carlos Diaz of Music Audience Exchange

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We are delighted to announce our next upcoming webinar on Wednesday, July 13th (7H30 pm EST) in which you can either participate live (in case you want the opportunity to ask live questions at the end of event) or you will be able to replay the event later once it has been uploaded to our youtube channel and site!

Take your Free (sponsored) ticket now to receive the link to the webinar herepiceevent-brite

This event is brought to you by logoofficial and AML_TwitterCover-300x169

 

Why is this event going to be very insightful and inspiring?

Well, at startupsinnovation we think differently and we strive to bring to you events that also helps you things differently for you to identify unique opportunities! If you have been follow us for a while you have probably heard us often say that we believed that music and entrepreneurship were the only 2 things that make the world move! That’s right and in this event we would like to give you a chance to hear George Howard and Carlos Diaz the founders of Music Audience Exchange (MAE). MAE is an amazing, unique startup that brings together the world of business and art to create unique synergies that drive success on both sides!

As you know the music industry has been going through challenging times in the last decade but innovators like George Howard, a music industry key influencer and Carlos Diaz the current revenue officer will explain how they were able to innovate in that landscape to create a new type of business model and service that represents, in our eyes, the model of the future for marketing, startups and corporations and artists.

Agenda

  • The music industry disruption and landscape today
  • What should other industry learn from the music industry disruption
  • George on his commencement speech at Berklee, the impact of art in the world
  • What is Music Audience Exchange, who uses it, how does it work
  • Success stories of partnerships between artists and brands
  • Are artists ready for these types of deals?
  • What is the outlook for these types of models?
  • What is the power of music for marketing and else?
  • Advice to entrepreneurs and artists
  • Vision for 2029

Warm yourself up and listen to George Howard’s commencement speech at one of the most prestigious Music School in the world: Berklee University!

 

Jay Samit best quotes – Top 25

We recently discussed the era of endless innovation with Jay Samit. (watch the replay here) Jay is an amazing individual and one of the world leading expert on innovation and disruption. He recently released very good book called “Disrupt you” that we suggest you read during this summer: It is entertaining, very insightful and inspiring which makes it a perfect beach read as well! (Get it here if you are interested: Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation).

This post is to share with you some of his most impactful quotes. We have selected 25 quotes from Jay that he mentioned in his book and during the event we had with him few weeks ago.

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Source: Jaysamit.com (Bill Gates on the left, Jay Samit on the right)

 

Top 25 quotes from Jay Samit:

“Every threat to the status quo is an opportunity in disguise” Jay Samit

“Live your life for a few years like nobody does, so you can live the rest of it like nobody can’t” Jay Samit

“The best big idea is going to be only as good as it’s implementation” Jay Samit

“History doesn’t remember those who maintained the status quo” Jay Samit

“Security doesn’t rob ambition, the illusion of security robs ambition” Jay Samit

“Great ideas attract great minds” Jay Samit

“Self-disruption is akin to undergoing major surgery, but you are the one holding the scalpel” Jay Samit

“A negative mind will never find success. I have never heard a positive idea come from a person in a negative state” Jay Samit

“Live a few years of your life in a way most people won’t so that you can spend the rest of your life living at a level most probably can’t” Jay Samit

“Be the best at what you do or the only one doing it” Jay Samit

“The business world is littered with the fossils of companies that failed to evolve. Disrupt or be disrupted. There is no middle ground” Jay Samit

“Insight and drive are all the skills you need. Everything else can be hired” Jay Samit

“The harder I work, the luckier I get” Jay Samit

“You’ll never know how close you were to victory if you give up” Jay Samit

“You get what you believe you deserve” Jay Samit

“Lifelong learning is no longer a luxury but a necessity for employment” Jay Samit

“Everyone thinks of changing the world, but not one thinks of changing themselves” Jay Samit

“They are riches to be found simply by capturing the value released through others disruptive breakthroughs” Jay Samit

“You will have more regrets about the things you didn’t try than the ones you tried and didn’t succeed at” Jay Samit

“Unless we teach people how to create new opportunities, how to benefit from the sharing economy, from sustainability we are doomed for having a stable lifestyle we enjoy today” Jay Samit

“A year ago was the best time to start your business, now is your second best time” Jay Samit

“If you are not creating value, your job will be eliminated” Jay Samit

“The purpose of life is to live a life of purpose” Jay Samit

“The key to changing a company is you have to change the culture that is afraid of making mistakes” Jay Samit

“Disruption is about changing something that cannot be changed back” Jay Samit

2016 Global Entrepreneurship summit: Barack Obama, Mark Zuckerberg and entrepreneurs panel

Barack Obama and Mark Zuckerberg speak with a panel of entrepreneurs at the Global Entrepreneurship Summit of 2016.

The presence of the president of the USA shows the importance given to entrepreneurship today. Entrepreneurial skills, mindset and outcomes are the key to navigating the current rapidly changing landscape that we talked about with Jay Samit few weeks ago and creating the future for communities and countries. (replay the webinar with Jay here)

We thought it was important for us to share with you this insightful event. We also provide below some quotes from Barack Obama and Mark Zuckerberg in case you don’t have the time to watch it all.

Quotes:

“The world has shrunk, it is interconnected, all of you represent that interconnection. Many of you are catalysing it and accelerating it. It promises to bring extraordinary benefits but also has challenges” Barack Obama

“Entrepreneurs launch products, companies and entire industries that transform the world: That’s the power of entrepreneurship” Barack Obama

“Entrepreneurship remains the engine of growth, that ability to turn an idea in a reality…that creates good paying jobs, it puts rising economy on the path of prosperity” Barack Obama

“The Silicon Valley…this is a place that celebrates our ability as human beings to discover, learn and build, to questions, to reimagine, to create new ways to connect and work with each other” Barack Obama

“(Entrepreneurship) It can create a culture where creativity and innovation are valued where we don’t only look at how things have always been but rather say: how could things be, why not, let’s make something new” Barack Obama

“The spirit speaks to something deep inside all of us. No matter who we are and where we come from” Barack Obama

“We live in a world where more than half the world is under the age of 30” Barack Obama

“Our job (Governments) is to put the tools and resources into the hands of those who are changing the world” Barack Obama

“We are also announcing the Young Trans-atlantic innovation leaders initiative which will bring 200 of Europe’s innovators to the United States of develop their skills” Barack Obama

“We have organization like Endeavor, which supports entrepreneurs, starting a 100 Millions fund to invest in companies across latin America, Middle-East and South-East Asia” Barack Obama

“Because ultimately the world needs your creativity and your energy and your ambition. You are going to be what helps this process of global integration work in a way that is good for everyone and not just some” Barack Obama

“You are the bridge, you are the glue. In particular the young people…who can help lead towards a more peaceful and prosperous future” Barack Obama

“We believe you (entrepreneurs) have the talent and skills and the ambitions not just to pursue your dreams but to realize them. That you can lift up not only your own families but communities and countries and create opportunities, prosperity and hope for decades to come” Barack Obama

“Entrepreneurship is about creating change, not just companies” Mark Zuckerberg

“The entrepreneurs that build things that lasts a long time, keep going, because they care fundamentally about the change they try to create in the world and they are not in it, just to build a company” Mark Zuckerberg

” If you do something good, if you help people out then eventually a portion of that good will come back to you and you might not know upfront what that’s going to be” Mark Zuckerberg

“It’s starts with a passion” Barack Obama

“We encourage governments to also listen to entrepreneurs” Barack Obama

Gary Jinks: Developing Start-ups, ecosystems from the Silicon Valley to the Middle-East

7c6860c6f92b98989f15928ed965c8cc-126x150Gary Jinks is an amazing individual and the founder of GLJ Group a company located in the Silicon Valley, California that helps entrepreneurs, corporations, cities and countries through “mentorship”, project management and training.

  • Teaching and driving entrepreneurs to be successful with their Start-ups:

This will prepare the entrepreneurs to the real life of an entrepreneur, dealing with board members and investors who have high expectations when you launch a startup, not falling in the basic traps that will lead to failure and bullet proofing your business and strategy.

  • Mentoring and implementing incubators for corporations, cities and countries (Globally)

Gary helps develop Innovative eco-systems around the world and is most recently doing some work in the Middle-East – Saudi Arabia, Qatar, Emirates* (Go at the bottom of this article to read some insights we added on what is going on in the Middle-East right now in terms of Innovation and entrepreneurship – A great example of how to do things right – Many cities / countries can learn from).

Gary is also the founder and chairman of the board of South Valley Angels an investment group from the Silicon Valley that meet regularly and invests in a wide range of startups. He also dedicates some time to mentor students at the Santa Clara, Draper University and San Mateo College. (Yes! Entrepreneurship starts in school!)

More importantly, we picked Gary for this presentation because he loves what he does and delivers his science and expertise on product launches, innovation, investors with a lot of energy and passion.

It is always a pleasure to hear Gary and we hope you will find the information he provides in the below replay useful as well. In addition to this talk, if you are launching your startup now or want to learn more about how the whole start-ups world works (how to launch, etc.) we recommend you to read the e-book provided at the bottom of this post.

Webinar replay here:

Content: Developing Innovative eco-systems, Silicon Valley, Middle-East, launching startups, hot technologies in the “Valley”

 

*In the Middle-East: The region is investing and taking the lead in developing their future and diversifying their portfolio beyond petroleum, gas for many reasons. (Available reserves, the climate change driving customer behaviours to change for cleaner energies which in turn is driving the evolution of technologies such as electric cars, solar energy, hyperloop transportation systems etc.). It is absolutely fantastic and fascinating to see smart regions like this take their destiny in their hands early and believe in the power of entrepreneurship and innovation to resolve their problems and drive their economy. It is clear that many other countries and cities are falling behind the Technological revolution and should start thinking the same way.

Check out here the visions 2030 for each of the respective countries sited in this webinar:

Many other countries, cities need to go through similar exercises.

Visit Gary’s site here:

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Enjoy, please share

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If you enjoyed this content you may also enjoy this ebook (Guide for entrepreneurs and intrapreneurs to launch their new product)

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Innovation Mastery: Chris Kalaboukis on Corporate Innovation, staying relevant, leadership

Very excited to bring to you another insightful webinar with one extra-ordinary and hard working individual: Chris Kalaboukis.

He talks with us about his new book, shares his experiences and expertise on corporate Innovation, intrapreneurship and his views on the future and the importance of leadership and how the era of intense innovation is changing expectations towards employees.

Chris, is a serial entrepreneur, inventor of hundreds of products, has his name on 60+ patents and has hundreds more pending. He is the author of Innovation Mastery: The guide to running the ultimate innovation programs. He comes from the #1 most innovative region in the world: San Francisco area.

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Scroll down below the video to learn more about Chris and what we covered during this event. You will also find the links to the books mentioned during the talk.

Enjoy this replay, make sure you also watch our other ones and don’t hesitate to share with your team: A good start to driving the right behaviors that will help innovating!

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INNOVATION MASTERY: The Definitive Guide To Running The Ultimate Innovation Program

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Innovation Fast lane: Start-up tools and mindset for anyone wishing to learn about these new (lean) ways of launching ideas / resolving problems

Zone to win (Geoffrey Moore):

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Zone to Win: Organizing to Compete in an Age of Disruption

About Chris Kalaboukis

  • Prolific inventor (51 issued patents and 113 pending primarily in social networking and media – many of which, patented up to 7 years ago, are now seeing true product development)
  • Exceptional innovator (launched and headed internal innovation programs at Yahoo, Walmart & Citigroup
  • Invented products for all of the above corporates)
  • Experienced technologist (developed and launched a multitude of apps in everything from Ruby to C#)
  • Serial entrepreneur (led a number of startups from inception to launch)
  • A practical futurist (launched and ran corporate futurist programs envisioning far forward products and services).

People mentioned during the talk:

Elon Musk, Steve Jobs, Mark Zuckerberg, Black Eye Peas, X-men and many more!

Visit Chris’s website: hf-logo-with-name-1

Topics covered during the event

– About Chris, Hellofuture, his patents, work at Yahoo, CITI, Walmart, BNP
– His book: Innovation Mastery, running the ultimate innovation program
– Corporations success / failures example
– How to unearth innovation and innovators
– Do you really need skateboard ramps and jacuzzi meeting rooms to drive an innovation friendly environment
– How the era of endless innovation is changing employee’s expectations and recruiting of new hires and leaders – what you may need to have as a resume line going forward
– Tips to run a workshop that fosters creativity and new ideas
– Chris K’s views on “The zone to win” Geoffrey Moore’s new book that proposed the new way of running businesses in the era of disruption
– Start-up tools in the corporations: Leaner than lean?
– Corporations and Startups mingling: How to make it work
– Measuring innovation: How to..
– The power of serendipity (and what it is…)
– Homo Superiors
– Vision of the future (Note the slide says 2020 but should say 2030+…sorry)
– Q&A

Learnings from the Entertainment industry disruption

The music industry, we probably all saw it got disrupted like none others and is a good case study for other industries to learn from.

Do you remember these days when you would by cds to the days of Napster and youtube? Well things have gone way better on the consumer side (music consumption has never been that high – says Kendall) but the industry is still figuring out how to monetize all the good work artist do). If you love music or simply are interested in learning the story of an industry that got totally disrupted you should watch this video. Don’t forget, if it happened to them, it may happened to you so there is a lot of learnings you can get to avoid the trap of being disrupted.

Kendall Minter’s expert view on the music disruption..

In this interview conducted in late 2015 with friend Kendall Minter, a successful, experienced celebrity lawyer, board member of soundexchange and author of book “Understanding and negotiating 360 deals”  we cover the 10-15 years timeline of events that led to the disruption of an entire industry that is still today trying to stabilize itself and understand what are the new business model to win.

The story of a downfall and reinvention…

The music industry “downfall” story is very interesting because it shows how fragile any industry is and how people reacted to the disruption or didn’t see it coming (or accept it was happening).

Long gone are the days when artists main revenue streams came from music sales “forcing” artists to find new ways of making a living from their art: From deal making with tech start-ups, more concerts & festivals (of course, and to consumers’ pleasure), TV appearances, advertisements, diversification etc.

In addition, those that make it through the disruption are often the most entrepreneurial ones that are able to quickly find solutions / opportunities out of the chaos and changed “rules”: It’s the entrepreneurship era! Think about the Beats by Dre success story (Beats was sold for Billions to Apple) or unknowns that became superstars from their bedrooms!

It’s a new era, like Darwin said once: “It’s not the most intelligent species, nor the strongest that survives but those that adapt best to change that do” – Darwin

Our support to artists!

We love music! We all need music & artists don’t we?

You will often hear us say: ” Music and entrepreneurship are the only 2 things that makes the world move /shake”. As a matter of fact artists are innovators, creative entrepreneurs in many cases!

At startupsinnovation we believe that huge opportunities exists between artists and startups, businesses and corporations.

(Contact us for a FREE educational training on startups opportunities available for Artists / music industry managing teams)

Watch the interview below with Kendall Minter! (Note it was recorded as part of a prior projects of ours hence the banner that is not the startupsinnovation one)

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If you like this, you may also like our event with Jay Samit (One of the world leading expert on disruption and innovation) – here

Also visit Kendall Minters’ blog (askmusiclawyers) here

Innovation Mastery with Chris Kalaboukis

Startupsinnovation.com is absolutely thrilled to bring to you yet another exceptional individual to help you lead in the innovation.

Online event June 11th: 

Take your ticket now to sit in this exclusive webinar that will focus on innovation for big companies. (The startups in the corporation!)

During the event Chris and Alistair (Startupsinnovation.com) will be discussing an ongoing dilemma for many corporations which is to drive innovation, intrapreneurship and more importantly how to be effective at it.

The event will be a total of 60 Minutes and will be recorded and published to participants after the talk.

Tickets here: piceevent-brite

Chris Kalaboukis

AAEAAQAAAAAAAANbAAAAJDEyNzk1NTlkLTE3M2YtNDE0OC05NDE4LTAyNjIyN2U4YWE0MQ (1)Chris is a prolific inventor (51 issued patents and 113 pending primarily in social networking and media – many of which, patented up to 7 years ago, are now seeing true product development), exceptional innovator (launched and headed internal innovation programs at Yahoo!, Walmart & Citigroup as well as invented products for all of the above corporates), experienced technologist (developed and launched a multitude of apps in everything from Ruby to C#), serial entrepreneur (led a number of startups from inception to launch) and a practical futurist (launched and ran corporate futurist programs envisioning far forward products and services).

 

Chris’s website:

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His latest book

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Innovation Mastery: The definitive guide to running the ultimate innovation program!

Based on years of research and experience, this is the ultimate guide to envisioning, creating, building, running and managing an innovation program for your company, no matter the size. Chris has run innovation programs at major tech companies, retail companies and financial institutions for the last 10 years. He tells you what works and what doesn’t work, and can guide you to the ultimate successful program: generating hundreds of relevant, powerful new product ideas for your company.

Jay Samit: What is the era of endless Innovation – Why you should care!

1a46c2fd-8c4b-4a79-b5b7-8f10bf85b1de“Great ideas, attract great minds” – Jay Samit

Jay Samit, one of the world’s leading expert on innovation and disruption and author of best selling book (Disrupt You – Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation) talks for startupsinnovation.com (Fast Lane Innovation webinars series) about the opportunities and challenges that people, companys, countries are and will be facing now and in the future. How many industries are being and will be disrupted, which ones and how this impacts all of us and requires us to change the way we think and do things: In our lives, for our careers and for our sustained or increased success in general.

Note: This video is for educational purposes only – Do not use what is discussed herein to make investment decisions without seeking the advice of a Financial & investment advisor.

Enjoy this information!

Get the book here!

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Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation

Disrupt you! authored by Jay Samit offers empowering advice for anyone looking to break through; for anyone with a big idea but with no idea how to apply it. This engaging, perspective-shifting book demystifies the mechanics of disruption for individuals and businesses alike. It incorporates stories from his own experience and anecdotes from other innovators and disruptive businesses-including Richard Branson, Steve Jobs, Elon Musk, YouTube, Cirque du Soleil, Odor Eaters, Iams, Silly Putty, and many more. Samit shows how personal transformation can reap entrepreneurial, professional & economical rewards.

 

 

Partners for this event (Thanks for the help on the promo):

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Topics we covered during this presentation / talk:

  • About Jay Samit, how he worked with Bill Gates, Bill Clinton, Reid Hoffman
  • What is disruption
  • Disruptor vs. Disrupted
  • Impact of disruptive Tech
  • Collaborative economy
  • Acceleration of Innovation
  • Future for 9-5 Employees / Careers
  • Corporations vs Startups
  • Equity crowdfunding
  • Knowledge economy
  • Value chain innovation
  • Overcoming waste in “R&D”
  • Networking, mentorship
  • Implementation
  • Jay’s Vision for the future

Industries / technologies we touched on:

  • Transportation
  • Hyperloop
  • 3D Printing
  • Entertainment
  • Virtual / Hyper / augmented Reality
  • Energy
  • Big Data
  • Medical
  • Consulting
  • Finance
  • Banking
  • And more…

Enjoy, comment, share and partner with us on our next events. Better, bring one of these events in your organization, group or community!

Quotes from the webinar:

““You suddenly realise big ideas attract big minds. The first thing is to figure out how you can solve problems for others and that will attract success” Jay Samit

“The best time to start your business/launch your idea was last year, the second best time is now” Jay Samit

Follow Jay Samit:

Web: Jaysamit.com

Twitter: @Jaysamit